Singer and entrepreneur Rihanna has made a big decision about her role as the CEO of Savage X Fenty, the popular lingerie brand. According to Vogue Business, Rihanna, who co-owns the line with the luxury investment company LVMH, has chosen to hand over control to a new chief executive officer.
Since starting the brand in 2018, Rihanna has been the CEO and has played a crucial part in shaping its vision and success. However, she will now step down to make room for Hillary Super, the former CEO of Anthropologie, who will take over starting June 26th.
But Rihanna isn’t saying goodbye to the brand she helped create. In an interview with Vogue, she revealed that she will still be involved as the executive chair, continuing to contribute to the leadership of Savage X Fenty.
Expressing her gratitude and excitement, Rihanna acknowledged the impact that Savage X Fenty has had on the fashion industry over the past five years. She emphasized that this is just the beginning and that they plan to expand and stay connected to their customers.
Rihanna warmly welcomed Hillary Super as the new CEO, describing her as a strong leader who will take the business to new heights. Savage X Fenty has gained recognition for its inclusive clothing and innovative marketing campaigns.
The annual Savage X Fenty Live fashion show has become a highlight, featuring music, movies, and social media stars. The 2022 show, streamed on Amazon’s Prime Video, showcased captivating performances by Anita, Burna Boy, Don Toliver, and Maxwell, while notable personalities like Cara Delevingne, Irina Shake, Cheryl Lee Ralph, Simu Liu, Taraji P. Henson, and Damson Idris presented diverse looks.
Rihanna and other stars expressed their thoughts on the event, highlighting self-expression, personal empowerment, and the show’s evolution. They emphasized inclusivity, diversity, and confidence, affirming that beauty comes in different forms.
Recently, she proudly displayed her baby bump during Rocky‘s Spotify show in France, indicating her excitement for the next phase of her personal life.
Rihanna’s decision to step down as CEO signifies a new chapter for Savage X Fenty, with Hillary Super at the helm. With Rihanna’s ongoing involvement and Super’s leadership, the brand is balanced to make a lasting impact on the fashion industry and continue connecting with its loyal customers.
Sources: Vogue Business
